NCERT Class 12 Chapter 11 Business Studies Marketing Management MCQ

NCERT Class 12 Chapter 11 Business Studies Marketing Management MCQ | Questions & Answers: Take up the NCERT Class 12 Chapter Business Studies Marketing Management MCQ Quiz. And get to know the expertise you have in the respective area of interest.

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1. Point of view lays stress upon customer’s welfare.

A. Production

B. Product

C. Marketing

D. Social Marketing

2. With which element is exchange mechanism related?

A. Publicity

B. Marketing

C. Advertising

D. Branding

3. Sales promotion is helpful in making effective.

A. Advertisement

B. Personal selling

C. Both the above

D. Publicity

4. Which one of the following is a marketing management philosophy?

A. Societal marketing concept

B. Distribution concept

C. Direct marketing concept

D. Channel concept

5. Which of the following is a sales promotion activity?

A. Rebate

B. Discount

C. Product Combination

D. All the above

6. Which one of the following is not a marketing mix?

A. Product

B. Physical distribution

C. Product pricing

D. Production process

7. Customer’s satisfaction alone can ensure success. Which marketing concept holds this view?

A. Production concept

B. Product concept

C. Marketing concept

D. Selling concept

8. Which one of the following factors is not relevant to price fixation?

A. Obtaining market leadership

B. Age of an organisation

C. Value for money

D. Product differentiation

9. For heavy equipment, which of the following channels is more relevant?

A. Zero-level

B. One-level

C. Two-level

D. Three-level

10. Under which philosophy of marketing, efforts are made to bring down the cost of production to the minimum?

A. Production concept

B. Product concept

C. Marketing concept

D. Selling concept

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11. Which one of the following promotion tools has mass reach?

A. Advertising

B. Personal selling

C. Sales promotion

D. Public relations

12. Under which concept the companies push for the betterment of the quality of their products in their efforts for marketing?

A. Production concept

B. Product concept

C. Marketing concept

D. Selling concept

13. _ is the deliberate action of an organisation for promoting goodwill between itself and the society.

A. Marketing mix

B. Advertising

C. Public relations

D. Selling

14. Mail order selling is a __ channel of distribution.

A. Direct

B. Indirect

C. Direct and Indirect

D. Sole

15. Is objection to advertisement

A. Undermines social values

B. Decrease in price

C. Knowledge on various products

D. Improvement in Quality of Product

16. ____ensures that products reach the ultimate customers from the manufacturers.

A. Selling

B. Marketing

C. Physical distribution

D. Sales promotion

17. Which of the following is the example of Dunlop?

A. Branding

B. Brand

C. Brand Name

D. Brand Mark

18. _ involves designing and producing container or wrapper of the product.

A. Marketing

B. Selling

C. Advertising

D. Packaging

19. ‘Products are not purchased but sold’, with which point of view is this statement associated?

A. Product

B. Sale

C. Production

D. Marketing

20. Marketing is called a _ process because it involves interaction of buyers and sellers.

A. Economic

B. Social

C. Legal

D. Political

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21. The collection of utilities is known as

A. Purchaser

B. Seller

C. Product

D. Market

22. ___is the marketing function which is concerned with informing the customers about the firm’s products

A. Transportation

B. Selling

C. Advertising

D. Public Relations

23. Which of the following is the function of marketing?

A. Promotion

B. Physical Distribution

C. Transport

D. All the above

24. Registering a trademark gives to the users.

A. Finance

B. Fame

C. Protection

D. Information

25. Cardbox of Shaving Cream is the example of?

A. Primary Packaging

B. Secondary Packaging

C. Transport Packaging

D. None of the above